Unfortunately, the kickstarter campaign to get the VAMP tarot deck published fell just short of the target. Below is a copy of the final project update I made to the backers.
I am gutted that we just missed the target for this campaign.
I want to thank you all from the bottom of my heart for your pledges and support throughout this campaign. I will always remember your generosity and positivity in trying to get VAMP made.
In the end we got to 93% funded and just £300 short of the target. I did invest over £1,000 of my own money into the project, and wish I could have afforded that extra £300 myself, but it was just not possible.
My initial reflection on failing to meet the target points to a couple of reasons:
- Sadly, I had a large number of cancelled pledges – 10 people amounting to £800. I do not know the reason for the cancellations as kickstarter do not pass these onto the creator.
- I failed to get the campaign in front of enough people. Some kickstarter tarot decks have over 500 pledgers. We did not even get that many viewing the campaign.
- I probably rushed this campaign: I should have built up a bigger following on facebook and Instagram before launching it. I also made it a 30 day campaign to make sure rewards were sent in time for Christmas – had it been a 60 day campaign I suspect we would have reached the target.
- I had a large number of follower on kickstarter who did not pledge. I expected these followers to convert to pledgers, but this did not materialise.
As they say, hindsight is 20:20.
I would love to hear from you with any thoughts on mistakes I may have made and how I could have done things better. Maybe I got the rewards wrong? Or the video? Or the wording or any number of things.
I am determined that this is not the end of VAMP. The fact that 67 of you lovely people pledged over £4,800 gives me the confidence that there must be a way to get the deck into print. Whether it is by kickstarter, another platform, self funded or whatever I do not know yet.
I will keep you all informed, and thank you again.
Love you all